The latest advertising

Type 2 diabetes is the most common cause of amputation in Victoria. Launched in May 2009, the 'Amputation' advertisement focuses on a woman who underestimated her risk of amputation as a result of type 2 diabetes.

The advertisement finishes with the message  'Don't be the type to leave it too late' and asks viewers to call 13 RISK (13 7475) for more information.

Further information about the campaign, amputation and other complications of diabetes are available in the media release (pdf 156 kb) and the Brief for Stakeholders (pdf 423 kb).

Read more about the launch.

Listen to the supporting radio advertisement (30 second mp3) or right click the link to download (707 kb).

View the 30 second 'Amputation' Life! television advertisement or the 15 second advertisement.